Local search is when someone uses a search engine to search for a business in a certain location. This search is not necessarily where they are physically at that time. Here are some examples shown below:
- Removal company in Worcester Park
- Dog walker in Dorking
- Plumber in Norwich
- Bed and breakfast in Huddersfield
- Holiday villa with swimming pool in Bordeaux
The key for businesses owners who run this type of business is to ensure their business shows up on the search results. Historically this was ensuring your website appeared at or near the top of the first page of search results. (It’s worth remembering that 9 out of 10 users will not go past the first page of search results).
I’m sorry to say that your goal is to be even more focused if you own a local business. You now need to get your local business in the top three businesses listed under the map. This area listing is known as the 3-pack. Around 44% of people will click on one of these three links listed in the 3-pack.
We have focused on Google here because Google equates 64% of people will use Google when searching.
How to get your business listed in the local Google search 3-pack
Getting a local business to rank high on Google’s 3-pack used to be as easy as:
- having a website
- getting listed on some online business directories/citation sites
- claiming your Google My Business page.
Do these things so you rank in the 3-pack for your local search phrase e.g. “dog walker in Dorking”.
Local Search SEO is much more competitive
Sadly it is not so simple nowadays. More and more business owners are realising the value of appearing in the 3-pack. Almost 50% of consumers who conducted a local search on their smartphones visited a store within a day. When you consider over 50% of searches are now conducted on mobile devices. To be ahead of your competitors your business must feature in the 3-pack.
If you are a local business owner and want new local customers your marketing needs to:
- focus on getting fully optimised to appear in the Google Local Search 3-pack.
In conclusion, get ranked now or open the virtual door (literally) for your competitors to steal your customers.
Not Optimised For Local Search?
At Get Local Sales we combine our efforts and expertise to solve the biggest problem local businesses have in reaching new customers in the search engines. Shown below is a results graph from a recent case study you can read about on the website.